FAQ & Glossary
FAQ
Does GEO guarantee I will be cited by AI?
No. GEO improves the probability of selection by improving clarity, accessibility, corroboration, and answer-ready structure.
AI outputs are not deterministic and vary by system, query, and user context.
How is GEO different from SEO?
SEO primarily targets ranking in search results. GEO targets selection and citation in AI-generated answers by improving machine interpretation,
entity clarity, and trust signals.
What are the biggest technical blockers?
Common blockers include crawl restrictions on key pages, inconsistent canonicals causing duplication, broken schema, and caching rules
that serve different content to bots vs users.
Glossary
- GEO: Generative Engine Optimization — increasing AI selection/citation probability.
- AIO: AI Optimization — improving technical and semantic readiness for AI systems.
- Entity: A distinct “thing” (brand, product, person, service) AI can identify and reason about.
- Schema (JSON-LD): Structured markup that clarifies entity attributes and relationships.
- Canonical: The preferred URL for a piece of content to prevent duplication.
- RAG: Retrieval-Augmented Generation — AI retrieves sources, then generates an answer.
- Chunking: How content is segmented into usable units for retrieval and citation.
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